Drake Rustand
I help growth-stage organizations align brand, creativity, marketing, and leadership to build brands people believe in. Over the past 15 years, I've partnered with founders, CEOs, and executive teams to connect strategy with execution through creative leadership, brand systems, and integrated marketing.
Top Brands
Experience
Founder & Creative Director
Founded a brand strategy and creative leadership firm serving organizations with established marketing teams that need executive-level creative leadership, strategic partnership, and long-term brand direction.
- Serve as Fractional Creative Director, helping executive teams align brand strategy, creative direction, and marketing execution.
- Guide organizations with $5–10 million in annual revenue, developing scalable brand systems and integrated campaigns that create measurable business growth.
Director, Creative + Marketing
Joined Waypoint TV as the company's first employee and helped build the company into one of the nation's leading outdoor streaming platforms.
- Pioneered Waypoint TV's expansion into the FAST (Free Ad-Supported Television) market, launching the company's first Samsung TV Plus channel and establishing a recurring distribution model that generated more than $18 million in platform revenue during my tenure while expanding distribution across Samsung TV Plus, Pluto TV, LG Channels, Vizio WatchFree+, Xumo, and LG TV.
- Directed the company's creative vision across brand, marketing, product, and content, including the redesign and relaunch of the Waypoint TV streaming app.
- Wrote, produced, and edited national commercial campaigns distributed across NBC Sports, Discovery Channel, Samsung TV Plus, Pluto TV, LG Channels, and Vizio WatchFree+, helping establish Waypoint as a nationally recognized outdoor media brand.
Digital Media Manager
Led digital marketing and content strategy, increasing the company's digital footprint by more than 3,000% through multiple viral campaigns. Performance in this role led directly to joining the founding team at Waypoint TV as Director, Creative + Marketing.